world's Top haute couture clients

What makes her the world’s top buyer of haute couture?

There is a legendary princess with great political wisdom and skill in this "rich" country. Sheikha Moza bint Nasser Al-Missned, mother of the current Emir of Qatar (the name of the head of state of Qatar, the King).

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6 mins read

Is everyone watching the World Cup in Qatar?

I believe that many people are not only concerned about the game, but also some factors outside the field will attract our attention, such as things related to the mysterious country of Qatar. During the World Cup, Mozza was present almost every day at events of all sizes and made a lot of appearances.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
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The much-anticipated opening ceremony also saw the appearance of Mozza. Now she’s 64 years old and who wore a Prada custom-made dress inspired by the Spring/Summer 2007 collection and wore $2 million worth of Shangmei jewelry.

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The world's most expensive haute couture jewelry is her private collection

Mozza’s fashion sense is unique among the royal family. She loves to wear Valentino couture. In 2012, she acquired Valentino through the Qatar Royal Family Foundation, which is making it to her “own closet”.

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Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

Mozah’s play in the fashion industry seems to be more eye-catching than his years of gallivanting in politics and business. The Qatari royal family owns shares in LVMH, Tiffany & Co, Valentino and Balmain.

Because of this, Mozza’s personal “private” collection of high fashion is extremely large and he is almost the top haute couture clients worldwide.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

Her list of haute couture includes Chanel, Dior, Armani Privé to Valentino, as well as many niche but well-made high-fashion brands by independent designers.

 

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

While we think those brand VIPs are already spending a lot of money, we don’t know that Mozza is the real “king of the stage”. She not only has a huge number of high-fashion clothes, but also has access to the prestigious service of customizing and altering them. As long as Mozza needs, even the most famous dresses have to be changed according to her wishes.

Sheikha Moza world's Top haute couture clients

Due to the religious state of Qatar, many modern techniques are not suitable for Mozah because of Muslim religious. So most brands have to alter her dresses without destroying the texture and craftsmanship. This is what ensures that every time she appears, she looks her best.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

Although she favored with high fashion, but Mozza is not only wear it. Mozza also very frequently wore robes with Arabian characteristics during the World Cup, with extremely bright and recognizable colors in order to get the local culture noticed by the world.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

In addition to the number of high-fashion clothing comparable to a fashion museum, Mozza’s jewelry collection is staggering. We all know that high jewelry tends to sell for more than the dress, and most of the styles chosen by Mozza are top-notch craftsmanship, both to match their own inexpensive clothes and to match their status.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

The value of her jewelry can then be imagined. From Cartier and Chaumet to Graff and Van Cleef & Arpels, rings, necklaces, earrings, brooches …… even the world’s top auction houses may not have seen such a large collection in terms of quantity and quality.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

Where did Mozart's wealth come from?

I’m sure many of you have heard of Mozza’s legendary life. She is from the daughter of a former prisoner to one of the world’s richest royals in power and then listed in the Forbes 100 Most Influential Women.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

Born into an aristocratic family, Mozah’s father was imprisoned for years by King Khalifa, then newly seated on the throne, as an active opposition activist who advocated the equal sharing of social wealth and resources. Her father took the family into exile in Kuwait after his release from prison

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

As a “prisoner’s daughter”, Mozza has developed a tough character at a young age. From that time on, it was announced that Mozza’s rebirth and return to glory.

At the age of 18, Mozah returned to Qatar and enrolled in the country’s leading university, Qatar University. She tooked sociology. As the school’s leading student at the time, Mozah attracted a lot of attention. Crown Prince Hamad of Qatar fell in love with Mozah at first sight while she was studying.

Sheikha Moza world's Top haute couture clients

Coincidentally, Hamad’s father was the political enemy of Moza’s father back then. As the Crown Prince’s son to marry the daughter of his enemies into the family? Of course, Hamad’s family did not allow it. However, he insisted on marrying Moza with the threat of giving up the throne, and his father had no choice but to agree.

However, Mozah was not accompanied by her maiden family in any way at the wedding. Only Hamad’s first wife from an arranged marriage escorted the lone woman as her mother. On the day of the wedding, Hamad’s father said to her, “Identify your position in here.” Hamad’s first wife also sneered at her.

Hamad's father Khalifa
Hamad's father Khalifa
Sheikha Moza world's Top haute couture clients

 Mozart fought a beautiful turnaround battle with wisdom in the face of humiliation and hardship. After the marriage, Mozah led workers in mining and culturing low-priced pearls, expanding the popularity of pearl products, tapping into the economic benefits of Qatar’s oil and gas and using the foreign exchange reserves gained from the resources to make substantial investments abroad in real estate, art and sports clubs.

In addition, she has placed special emphasis on developing education by bringing in a large number of high-quality resources to the country as a way to better train domestic talent.

Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients
Sheikha Moza world's Top haute couture clients

Under her guidance, Qatar’s economy has been increased quickly with a GDP per capita that was once the highest in the world. It can be said that Qatar can host the World Cup this year, Mozah can be credited.

Sheikha Moza world's Top haute couture clients

In 2013, Moza’s son Tamim succeeded to the throne. She had “honorable retirement” along with his husband and became the queen of the Qatar. Although her husband Hamad married three wives. Mozah was always he love the most. Hamad would always bring Mozah to every public event. Some people even thought she was Hamad’s only wife which shows Mozza’s segment and charm.

Sheikha Moza world's Top haute couture clients

Sheikh Moza, a legendary woman, was never a slave princess who only cried and cried. Mozah was definitely a queen in charge of her own destiny in surviving the intricacies of Middle Eastern royalty and rising to the top of the heap.

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